Efficiency – The Equivalent of Having Restrooms

July 13, 2015 / No Comments

The successful agency of tomorrow will be led by people who cry “better” not “more.” Your clients are paying for having their marketing and communication trepidations resolved effectively, not how fast you solve the problem.

I am not saying deadlines aren’t important and shouldn’t be respected and met. To the contrary, they are and should be but that ought to be a given by now. Ron Baker, one of the founders of Versage Institute, wrote “Efficiency in a professional knowledge firm is not a competitive advantage. It’s the equivalent of having restrooms.” In other words, being efficient is so important that everyone should already be there—just like the restrooms in your office.

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5 Tips for getting the most from your Agency Management System

June 21, 2015 / No Comments

Agency Management Systems are software programs that help everyone in the agency manage their work from the moment a job enters the pipeline to getting paid by the client. There are currently a dozen or so Agency Management Systems designed specifically for the Advertising Industry. The major benefit of having an Agency Management System is that the entire agency’s information is stored in one central location eliminating duplication of data entry and better, more accurate reporting capabilities. Most of the systems have the same basic functionality, although each system does have its uniqueness. Some of the systems have a more comprehensive Customer Relationship Management (CRM) module. Others are more GAAP compliant in the way they handle the accounting functions.

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