Agency ADvisor Agency ADvisor
  • About Us
    • Our Team
    • Our Approach
    • Our Difference
  • Consulting Services
    • Agency Consulting
    • Agency Interventions
    • Workflow Best Practices
    • Comprehensive Agency Assessment
    • Agency Management Systems
  • Solutions and Resources
    • myADvisor
    • Resources/Tools
  • Workshops
    • Hands-On Learning
    • Account Management
    • Owner/COO
    • Financial Workshops
  • Blog
  • Contact Us
  • About Us
    • Our Team
    • Our Approach
    • Our Difference
  • Consulting Services
    • Agency Consulting
    • Agency Interventions
    • Workflow Best Practices
    • Comprehensive Agency Assessment
    • Agency Management Systems
  • Solutions and Resources
    • myADvisor
    • Resources/Tools
  • Workshops
    • Hands-On Learning
    • Account Management
    • Owner/COO
    • Financial Workshops
  • Blog
  • Contact Us

Why your Clients leave and how to keep them

March 30, 2016 / No Comments
Research has identified 3 reasons why your clients may leave you:

  • 68% leave because they are unhappy with the service they receive.
  • 14% are unhappy with the product or service.
  • 9% decide to use a competitor.

A recent study conducted by Bain & Company (published in Harvard Business Review) revealed that acquiring a new customer costs six to seven times more than retaining an existing customer. And those businesses which boosted customer retention rates by as little as 5% saw increases in their profits ranging from 5% to 95%!

5percentretention_1

The research proves that keeping your existing clients will increase your profitability. But how can you ensure retaining your existing clients?

There are the typical ways to ‘try’ to keep your existing clients. You can “Google” the topic and find pretty apparent ways. The difference between Client Service and Client Leadership is that Client Leaders go beyond the common Client Service techniques.

If you want to be one of the few (yes space if very limited) to learn over 30 proven tactics that have been practiced in over 660 North American agencies, click here.

One way to build client loyalty is to be the expert. Not just the expert of advertising and marketing. Becoming a trusted advisor to the clients  day-to-day business challenges. Become recognized as an integral part of your client’s business success.

Building trust has been proven to grow commitment. Studies show that one way to build trust with your client is to develop ‘shared values.’

But what are shared values?

Cultivating shared values means taking an interest in your clients and their business. The typical way of doing this is to do some research on their business, understand how you play a role in their day-to-day activities, and use that information to strengthen your relationship. Anyone can do this. But what Client Leaders do that the Account Managers do not?

Client leaders ask one simple question of their clients that Account Managers don’t.

At least once a quarter, a client leader asks their client “What differentiates you from your competitors?” With that knowledge, client leaders find ways they can assist them in strengthening that point of differentiation. Then, they follow up with their clients to let them know what opportunities they have identified. This extra effort shows that they have shared values and are genuinely interested in their business.

Merely providing service is no longer sufficient. In today’s competitive environment, retaining clients require client leaders to start building shared values with clients and showing they take a vested interest in them and their success.

This is the reason we have developed a 2 day workshop specifically designed for Advertising Account Executive/Managers. This workshop is jam packed with new ideas, secrets and proven tactics in Client Leadership successfully practiced in over 650 agencies. And, we are sharing it ALL with you in this 2-day workshop. Don’t miss it! Click Here for more information, a detailed agenda, and to reserve your space.

Me

Connie Burtcheard – Your Workshop Leader

 May 11th & 12th, 2016

   Registration is Now Open 

See the 2-Day Agenda 

Early Bird Registration, before April 15th – $1,295 for both days!

Have additional attendees from your agency? Let us pay for their room!
Additional registrations
from the same agency get $200 off – $1,095 for both days. (The savings pays for their room!)

After April 15th: $1,895 for both days.

Enjoy the Beautiful

Palms Casino Resort

at a Special

Workshop Rate of $59/night!

Social Profiles

Recent Posts

  • Beat the Decompression Blues – Up The Game!
  • The Central Nervous System of Business Communication: Can You Stay in the Conversation?
  • Are You Ready for 2017? Take This Quiz and Find Out!
  • Your 2017 Business GPS
  • Start Thinking Outside the Box and Stop the Cliche Madness!

Categories

  • Account Management
  • Agency Finance
  • Agency Management Systems
  • Brand Management
  • Client Service
  • Communication
  • Creativity
  • Efficiency
  • Improving Your Agency
  • New Business
  • Productivity
  • Traffic Management

Archives

  • January 2017
  • December 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015

Social Profiles

© Copyright 2023 Agency ADvisor