Recognize the Difference between Cash Flow and Profit

While I know that this topic may be very basic to many of you, I recently had a lengthy discussion with an agency principle explaining the difference between Cash Flow and Profit. This got me thinking that sometime we need to revisit the fundamentals to reinforce our foundation.

Too many agency principals think that just because they are getting checks for their work they must be profitable. The fact is, they are losing money—even though they have cash in the bank.

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