This is the fundamental question, the answer to which will help you move your agency forward. Once you have that answer, ask yourself “Over the past 12 months, what has it cost to do nothing about this situation?”
Agencies often contact Agency ADvisor in search of an independent, third party opinion, to provide answers to these questions.
Almost always, after working with an agency, the principals will tell me “You don’t know what you don’t know until you learn what you didn’t know.” In other words, most of the time, you are too entrenched in your agency to see the big issues and determine how to improve.