There are times, especially during these lean times in the advertising/design business, that we take on business just because it is cash flow. It sure is nice to have the cash flow, but are we really helping or hurting the business of the firm?
Pursuing business is a difficult and time consuming. Winning the business can be rewarding and the potential of additional income is always a plus. However, for the sake of keeping a healthy shop, we sometimes need to learn to walk away from potential new business. Continuing to pursue mismatched clients can be harmful to moral as well as the bottom line of a firm.
Seven reasons to turn and run from a prospective client:
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