Agency Management Systems are software programs that help everyone in the agency manage their work from the moment a job enters the pipeline to getting paid by the client. There are currently a dozen or so Agency Management Systems designed specifically for the Advertising Industry. The major benefit of having an Agency Management System is that the entire agency’s information is stored in one central location eliminating duplication of data entry and better, more accurate reporting capabilities. Most of the systems have the same basic functionality, although each system does have its uniqueness. Some of the systems have a more comprehensive Customer Relationship Management (CRM) module. Others are more GAAP compliant in the way they handle the accounting functions.
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